AXTV
AXTV Free Market Analysis
Amazon Ads Smart-TV FAST

Your Next Customer
Is Already Watching.

A connected-TV plan that reaches the household, not the channel. Premium streaming inventory, deterministic targeting, and reporting you can actually read.

Free Market Analysis

The Shift

The World Has Changed

Your customers stopped watching TV the way most brands are still buying it.

90%+
of US households now own a connected-TV device
115M+
households streaming on their television right now
4.2 hrs
per day spent watching streaming content

Source: Nielsen One; eMarketer, 2025.

The Supply

Two Routes To The Living-Room Screen

Premium streaming bought through Amazon's DSP, and native free ad-supported television bought straight off the smart TV itself.

Amazon Ads

Premium streaming, one DSP

Prime Video, Twitch, Fire TV and every major non-Amazon streaming publisher, with Amazon's authenticated household graph underneath the targeting.

  • 150+ studio and publisher agreements
  • Live sports: NFL, NCAA, NBA, MLB
  • Targeting from 210 DMAs to ZIP+4
  • Audio and online-video extension on the same buy
Samsung TV PlusVIZIO

Native smart-TV FAST

Free channels built into the television itself. No app to download, no streaming stick, no subscription. Your spot runs full-screen inside the TV's own channel guide.

  • Samsung TV Plus and Samsung Content Network
  • VIZIO WatchFree+ on SmartCast
  • LG Channels and Roku alongside
  • PG and PMP deals, never the open exchange

The Supply

Every Premium Publisher, One Buy

One plan, one set of frequency controls, one report, across Amazon's owned services and the non-Amazon premium streaming publishers.

AmazonPrime VideoTwitchFire TV
+1.4×

incremental reach when Amazon's holistic Streaming TV supply is used together, compared with Amazon owned-and-operated alone.
Source: Amazon Marketing Cloud, US, Jan–Jul 2025. Median of 32 advertisers. Not indicative of future results.

The Inventory

Inventory You Can't Buy Anywhere Else

All of Amazon's own streaming in a single deal, including Prime Video Live TV Channels, sold only by Amazon.

Prime Video Live TV Channels

100%

exclusive to Amazon, with zero overlap with any other publisher on the plan, and the only way to reach ad-free Prime Video households.

NBAPGAMLBWBDNBCUParamountDisney

Prime Video

Originals, the Amazon MGM library and live sports.

Prime Video "Watch For Free"

800+ free channels, no subscription needed.

Fire TV Channels

900 free channels on every Fire TV.

Twitch

Live streaming's hardest-to-reach audience.

Source: Amazon Streaming TV Programmatic Playbook, June 2026; Amazon DSP Q3–Q4 2026 deal recommendations.

The Inventory

Beyond Amazon: Direct Partners, Better Pricing

AXTV is an official Comcast Advertising and Disney Advertising partner, with exclusive pricing and deals across Comcast, Disney, Samsung and VIZIO, set up as private marketplace buys for your plan.

Official Partner

Exclusive pricing and deals on Comcast premium streaming inventory.

Official Partner

Exclusive pricing and deals across Disney's streaming portfolio.

Disney+HuluESPN
Exclusive Deals

Exclusive pricing on Samsung TV Plus, the free channels built into every Samsung smart TV.

Exclusive Deals

Exclusive pricing on VIZIO WatchFree+, the free channels built into VIZIO smart TVs.

How we buy itPrivate Marketplace (PMP)

We negotiate

Partner pricing and inventory secured directly, at rates you won't see on the open exchange.

We set up the PMP

An invitation-only deal built for your plan, your markets and your audience.

One plan, one report

Runs alongside the Amazon buy with shared frequency control and reporting.

How It Works

Target. Cap. Remarket.

Three levers turn television impressions into customers.

Target

90%
of US households authenticated, reached by ZIP+4, radius, DMA or Amazon shopping audiences.

Cap

9–11×
The frequency where conversion peaks. Household caps keep the buy there, so no home sees you thirty times.

Remarket

+97%
incremental reach when online video follows the TV campaign to the same households.

Sources: Amazon Ads local advertising capabilities, 2026; DataXu Optimal Frequency Report; Amazon Marketing Cloud, US, 02/28/2024 – 08/01/2024.

How It Works

Delivered, Not Promised

A completed AXTV smart-TV FAST flight: what actually ran, where it ran, and how it closed out.

204,474
impressions delivered
96%
completion rate
$25.00
cost per thousand
6,567
placement records reported

Where it delivered

Samsung TV Plus98.5%
Samsung Content Network1.4%
VIZIO WatchFree+ · NewsON0.1%

What people were watching

General Variety36.0%
Feature Film17.6%
News10.4%
Suspense / Mystery6.8%
General Drama5.6%
Sports Event4.1%

Delivered AXTV CTV flight, 15–31 July 2026, 6,567 placement records. Geography resolved to 99.2% Texas / 0.8% New Mexico and language held at 100% of specification: targeting delivered as bought.

Creative

No TV Spot? We Build It.

AXTV's AI studio takes you from brief to finished :15 and :30 spots, and a version for every market, with no production shoot and our creative team on every frame.

AXTVCreative Team Management
Creative direction, brand review and final approval on every spot

Strategy · Script · Analysis

Claude

  • Concepts, scripts and voiceover written to the offer
  • Local versions for every ZIP, DMA or audience
  • Reads the reports and calls the next creative rotation

Production · Finishing · Versioning

Higgsfield

  • AI video: scenes, product shots and motion
  • Upscaled for the big screen, reframed for any format
  • Voice and dubbing for Spanish-language versions

Brief

Offer, audience, markets.

Script

Claude drafts; our team refines; you approve.

Produce

Higgsfield builds; our team finishes and QCs.

Localize

Offers by ZIP via Prime Video interactive ads.

Let's Put Your Brand
In Front Of The Right Households.

No commitment to start. We will build the market analysis (audience size, estimated reach, frequency and cost per household reached) before a dollar moves.

Free Market Analysis
Stacey Rosen·[email protected]
Thank you for your consideration